Concord FCU Rebrand
Under the direction of designer Nathan Braceros and strategist Nicole Okoth, BLACKOWNED collaborated with Concord’s in-house marketing team to rebrand and relaunch Concord FCU’s products and services.
Concord FCU is a non-profit financial cooperative built out of a need for social and economic justice for residence of the Bedford-Stuyvesant, Brooklyn area. In collaboration with the Concord FCU team, we created an ecosystem of visual assets. We chose a visual style centered around resistance; signaling a reinvigorated brand with deep roots within the community it serves. BLACKOWNED designed a new website and social strategy to relaunch Concord’s new offerings, while working with the onsite team to digitize their member registration process. Concord CFU is now poised to support and champion underserved communities on digital platforms.